Jimmy Garoppolo x TRAVISMATHEW / BRAND FILM
THE PANTS CAMPAIGN
Three stories. One seriously distracting pair of pants.
01 / THE PROJECT
THE PANTS STEAL THE SHOW.
Three spots. Three unexpected situations. One seriously distracting pair of pants.
Starring Jimmy Garoppolo, this TravisMathew CTV campaign turns an everyday wardrobe essential into the unlikely star of three comedic stories.
A breakup gets derailed. A pair of pants develops a voice of its own. Even a burglar loses sight of why he broke in.
Each film finds humor in the unexpected, building a campaign around one simple idea: some pants are impossible to ignore.
02 / MY ROLE
FROM CONCEPT TO COMEDY
Working alongside my creative team, I co-wrote and storyboarded all three spots before directing the campaign on location.
From developing the concepts and shaping the comedic beats to directing performances on set, I helped bring three distinct stories together under one cohesive creative vision.
03 / THE FILMS
01 / CTV SPOT
THE PANTS WHISPERER
Jimmy's pants have a mind of their own. From deep inside his closet, a particularly persuasive pair will stop at nothing to convince him they're the only choice.
02 / CTV SPOT
THE BREAK UP
A relationship is coming to an end. But just as Jimmy's girlfriend is ready to walk away, something catches her eye. Suddenly, breaking up isn't quite so easy.
03 / CTV SPOT
THE BREAK IN
A burglar breaks into Jimmy's home looking for something valuable. But when he comes face-to-face with Jimmy in the kitchen, his attention shifts to something entirely unexpected.
04 / BEHIND THE SCENES
THE MAKING OF THE CAMPAIGN.
CONTINUE EXPLORING.