REGGIE BUSH x TRAVISMATHEW / CAMPAIGN FILM
DECADES IN THE MAKING
A story worth telling. Years in the making.
01 / THE PROJECT
DECADES IN THE MAKING
Featuring Reggie Bush, Decades in the Making is a TravisMathew brand campaign built around a story that connects the past with the present.
The film brings that idea to life through a cinematic approach to storytelling, using Reggie as the central character.
02 / MY ROLE
FROM FIRST IDEA TO FINAL FRAME
Myself and two others wrote and directed the campaign, working across every stage of production—from early creative development and pre-production through directing on set and shaping the final film in post-production.
My involvement spanned the full creative process, helping maintain a consistent vision from the initial concept through final delivery.
03 / FILM STILLS
CONTINUE EXPLORING.